DEMOGRAPHIC

As a primetime show “The Mighty Martians” will be designed, written and produced to appeal to as wide an audience as possible though the core target audience age range will be 6 to 13 year olds in terms of humor, tone, characterization and most importantly storylines. Similar to the “Mighty Morphin Power Rangers” there will be action and fun for younger children as well as sharp observational humor for adults as well, but without violence or offensive language. “The Mighty Martians” is designed to appeal to families of all nationalities and is particularly targeted at the lucrative television markets of North America, the UK, Germany and France. The Series will also be translated into Spanish as the producers feel strongly that now is an excellent time to launch a series closely targeted at this particular demographic. Population growth trends and U.S. demographics underline these assumptions on target audiences. Hispanics accounted for nearly half the growth in the U.S population the past two years as a high birth rate and influx of immigrants helped secure Latinos’ position as the largest minority group. Hispanics numbered 38.8 million as of July 2002. That was an increase of almost 10 percent, or 3.5 million, since the April 2000, the Census Bureau estimate. During the same period, the national population rose 2.5 percent, or 6.9 million people, to more than 288 million.

Census Bureau director Louis Kincannon said the Hispanic growth was somewhat surprising given the economy’s slip since 2000. That year’s census showed that Hispanic immigrants surged beyond gateways such as California and Texas and across the Midwest and other parts of the South in search of jobs. Hispanics make up 13.5 percent of the total population. In 2001, they passed non-Hispanic blacks in population share. The non-Hispanic black population rose 3 percent during the past two years to 36.6 million, or 12.7 percent of U S. residents.

Moreover, one theme The Mighty Martians will address is the experience of being an IMMIGRANT. This is a shared experience throughout the Americas and Spanish is also the second most spoken language and potentially largest target market worldwide. (Source: US Census Bureau)